Louise Sandberg is a Danish born fashion designer based in London UK. In 2003 she started to collaborate with the St. Barths based French designer Donale. Together they were among the first to bring out the concept of specific holiday and cruise wear fashion collections. This was the first time the kaftan was to be seen as a beachwear fashion item. The idea took off and within months the designs had a cult following being seen on celebrities including Madonna, Heidi Klum and Jodie Kidd.
By 2004 Louise Sandberg was selling from her specialist boutique in London and had also started selling online. She extended her list of designers to include the very best and most exclusive from the island of St. Barths, including Vanita Rosa, Pop and Les Papoux. She also extended her range to include beach accessories like belts, jewellery, bags and beach hats.